2011 21 Jul
Google+ is a new attempt for Google to go into social networking. It is mostly going to target digital influencers — technology geeks and executives, professionals, as well as social media experts.
Google+ features are likely to be decentralized. They’ll be extending across the Web, the mobile Web, and various computer, smartphone, and tablet platforms.
The main goal of Facebook and Twitter is to lead you back to their sites, this how they use the decentralized features across the web starting by Facebook-Like, Share and comments, to Twitter follow, and tweet.
Google has a different goal. As we all know, Google main mission, vision and target is to empower its search engine and better organize the world’s information. Google needs all of this social data about what people like, how they are socially related, what content they share the most, what context they share it in, and more. That means driving people back to Google+ page is less important for Google. It’s ultimately about enhancing search and not allowing Facebook and tweeter to gather and store so much of the world’s social data.
Think of +1 integrated into mobile content apps, Q&A sites like Google answers, blog comments like worldpress, product reviews, music services like Pandora, etc. Now, imagine reading a product review, giving it +1, and then instantly seeing what all of the people in your “Tech Geeks” circle have posted about that product — all without leaving the site you’re on.
All of that, not overlooking the social media correspondence, messaging, sharing, and imaging facilities of Facebook and the tweeting and retweeting facilities of twitter.
The main difference between, Google+ from a side and Facebook and Tweeter from the other side is the friending concept, Google+’s friending circles can be seen as anintuitive mashup of friending (from Facebook) and following (from Twitter), with much more privacy grouping and organization of friends and their rights.
I see Google+ changing the online social world, what do you think!?
