JafTalks

iPhone 4 Propaganda Strategy… Revealed!!

In the past year, HALF of the planet had one topic in common: iPhone!  it doesn’t matter if they were saying “I want one”, “I love iPhone”, “I Hate iPhone”, “iPhone Rocks”, “iPhone Sucks”…. They were talking about it… so the Top Secret Attraction Strategy of iPhone WORKED! 

Apple Inc. is by far a “Different” Company especially in how they treat their customers; They “Think Different” and they do things differently!

Now you’re about to read about SMURF (Secret Messaging Under Reversed Focal) which is what made the iPhone 4 a Blockbuster in the world of technology in 2010  and won the heart and minds of consumers in a Brilliant way…

Apple Confidentially Hired XX (an Independent Advertising Agency, specialized in Sensitive & Classified Campaigns) and Invested over $1.7 Million to come up with a plan to make the Almost-Impossible Penetration in the leadership of the Mature Market of Mobile Phones Possible.

Recently in an interview with Dr. Jekyll Hyde, PHD in Psychology from  Hakuna Matata University (Walt Disney World, Orlando, FL); Dr. Hyde expressed that Apple applied a serious yet very delicate HACK on consumer’s minds when they started executing their campaign:

“…The hack started with how people started knowing about the iPhone 4; Mixed Feelings from Techy Consumers or even NON-Interested-in-Iphone Consumers to Apple’s Competition, some were simply enjoying the flow of the events & the stories (Starting with the Leak) and some were anticipating how the iPhone & iPad will simple change the world as they know it…”

“…Steve Jobs tackled a strong DOUBLE-Point when he started the fight with Adobe over Flash; the first one was addressed to Techies and Competitors as Flash is one of the largest plug-ins the Web have Ever known, the effect was similar to the appearance of a new Prophet telling them the World Wide Web will end as they know it… and the second points was NO-TO-PORNOGRAPHY which is an ALWAYS VALID POINT for Any PARENT… Now that simply Attracts the urge for a Mode of Fear & Survival.”

“….The way iPhone 4 was introduced into the market, (the limited Sales location, Limited # of available phones… triggered a feeling of “I Need to get it before it’s Too Late…”)  and raised the Bar of the new Cheaper iPhone 4 (from its precedent iPhone 3GS) to become a Higher Luxurious One sold in Black Markets for 2 times to 5 times its Actual Price…”

“ Finally, and the Cherry on the Top of the Hack, was the RECEPTION PROBLEM,  Virtually Everyone wanted to know what will happen to the GIANT Campaign of Apple and how the consumers consumer satisfaction will be SMASHED; But the Great Success for Apple & the Great disappointment for their Competitors was the reaction of the crowd to the Flaw… People were defending a PRODUCT THAT HAS A FLAW… Apple’s Consumers Defended iPhone 4 as if it was Part of their Family….”

Dr. J. Hyde Added: “The Attraction Strategy for Apple’s new iPhone was FLAWLESSLY BRILLIANT”.  and the Return on Investment for Apple was done in only 3 days where they SOLD 1.7 Million iPhone which gave iPhone4  the Most successful Product Launch EVER!

How did they do that?

The Agency XX was specialized in Classified Projects & the nature of the campaign was a Propaganda-Like People Mind Hack that would plant the seed of the product in the in-conscience of the consumer mind; This technique was used by Governments & Giant Corporations during wars and Crisis for Decades (Some For Good and some for Evil Purposes);

Let’s Take this Light Example:

• Have you ever heard of Dubai?
• Do you consider when you’re visiting Dubai that you’re visiting a country just like the rest of the Arab Countries?
• Do you know which country is very close to UAE?

That’s Right! Very Good & Harmless Marketing & Positioning

So Let’s See how XX done it…

1st iPhone 4 was “LEAKED” but did that actually HURT Apple?? 

2nd the War with Adobe

3rd The war with BBM (Blackberry Messenger) by Tagging the New Facetime feature of iPhone 4 as FREE Video Chat that people have been “Dreaming of for DECADES”

But you have to give it to him, Steve Jobs, the CEO of Apple; This Guys is a Genius and he personally was taking care of making sure the entire SMURF operation looks CREDIBLE!

DISCLAIMER: What you are about to read is purely fiction and has nothing to do with reality, iPhone is a Registered Trademark of Apple and the below Blog post is written for entertainment purposes only.

By SC